A Californian based in Europe, Allyson is a British and US dual citizen. She holds Bachelor of Science Degree in International Business from Marshall School at the University of South California and MBA from Claremont Graduate University. Having started her early career with blue-chip consulting firm PWC and then working with Hay Management Consultants and PA Consulting Group, Allyson is now advising directors and executives engaged with professional services, food and drink industry, travel trade and consumer goods. Her distinct and unique work enables her clients to communicate, manage and lead across boundaries and culture to achieve their marketing and business development strategies by alliances, joint ventures and growth. After recognizing the needs of international brands to put in line their global and local marketing practices, she created the ‘Brand Barometer’ powered by GMI (Global Market Insite), after having surveyed worldwide over 17,000 consumers across 17 countries on their experience and perceptions about world’s most famous and renowned brands. For more information so please visit website: - www.motivday.com
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