Email marketing is still one of the most direct platforms for reaching and targeting customers and prospects. Whether in a B-to-B or B-to-C context, the percentage of people who use email far exceeds those who are on any given social media platform. The longevity of email marketing has a lot to do with the ease of communication and the low cost of campaigns when compared to other marketing channels. Email has evolved somewhat since its inception years ago. Today @ Target Marketing is the email newsletter for serious direct marketers looking for practical tips and strategies for profitable direct marketing. It covers the gamut of top direct marketing issues, from database marketing and creative to e-commerce, lists, telemarketing, B-to-B, privacy and more.
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