Out-of-home (OOH) advertising, also known as out-of-home media or outdoor media, is advertising that reaches the consumers while they are outside their homes. Out-of-home media advertising is focused on marketing to consumers when they are "on the go" in public places, in transit, waiting in specific commercial locations. OOH advertising formats fall into six main categories: billboards, street, roads, highways, transit, and alternative.
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