As the world of Search Engine Optimisation (SEO) grows increasingly complex and multifaceted, so to do more and more specific forms of this particular form of online marketing develop in order to adapt to the ever-changing face of the internet. One especially prominent example of this is Search Engine Marketing, or SEM. Like most forms of SEO, SEM is a complex process; but in brief, the main factor that sets it apart from SEO is the usage of paid marketing tactics.
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