While the world of modern business is growing increasingly international, a great deal of businesses and brands – particularly smaller or up-and-coming ones – continue to conduct the majority of their business in a local sphere, and to depend chiefly upon a localised target market. Such businesses, as a result, frequently make use of local SEO. While general SEO usually grows a business’s prominence in search engine results across the globe, local SEO is designed to give a prominence to a business in searches made within, or relating to, its local area.
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