We are a renowned eCommerce website designer and developer.  By the virtue of being in this position, we run into many new and established eCommerce store owners that are trying to grow their business.  Marketing is one great way of generating organic leads.  However, it is equally as crucial to convert those leads into customers.  That can be achieved by having a functional and efficient storefront design.  On the other hand, it is also important to make your store user friendly and easy to navigate.  The use of the following 5 tips and tools in the field can help: Data Integration:  We currently live in the knowledge economy.  There is a ton of data available for all of us to use.  However, all of this data will not be useful unless it is analyzed properly.  Online retailers need to understand the importance of integrating data into their eCommerce store and analyzing the information that they receive on a regular basis.  This analysis could be about consumer behavior, evaluation of new technologies, and building bridges between modern and legacy systems. Social Media Selling:  Direct purchasing through social media platforms is increasing.  These platforms are investing heavily in helping their customers make purchases without even leaving the site.  Top social media like Facebook, Twitter, Pinterest, and Instagram are all invested in this opportunity.  Research suggests, that 90% of Pinterest users have at least purchased one item online in the last 6 months.  Instagram and Facebook are making it easy to monetize business posts and help them sell items on their platforms.  All of this points towards the imminent opportunity.  You need to make the most of it by researching about it and planning to sell through social media. Blurring the Online & Offline Gap: One of the roadblocks that many online retailers are facing is their ignorance towards people’s penchant towards shopping at a physical store.  This is the reason why bricks and mortar stores are still thriving despite all the investment that is being made in online sales and handheld device technology.  Online retailers will need to be aware of this preference and make it as convenient and comfortable for their shoppers as possible.  They will have to digitize their storefronts to focus on process simplification, personalization for each shopper, ease of use, and convenience. If you are looking for perfect eCommerce solution in USA,Canada, Australia and India, Here are some Technologies & Tips for you, hire our eCommerce website designer who can help you to make your store with latest updated trends.
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