marketing is an important interface function with the market environment and focusses sharply on the delivery of the output. IMT Hyderabad is offering PGDM in Marketing Management. Its role is to ensure the continued compatibility of the organization’s offerings with the market requirements and to deliver the benefits sought by the customer. With the opening up of the economy, an increase in the literacy rate and communication through mass media, the Indian consumer has become more informed and empowered. Internet technology has also revolutionized the marketing and sales functions. The advent of e-commerce and e-business are creating new learning opportunities. The customer is no longer willing to accept what is offered without questioning. This program covers various aspects related to Marketing Management, Marketing Research, and Advertising. Â
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